Studio One Eleven
Project Overview
Studio One Eleven, one of the design studios operating within Common Arts, had evolved in its work and ambition, but the brand and digital presence had not kept pace. The studio needed a clearer identity, stronger storytelling, and a website the team could update without friction. The rebrand aimed to create a modern, editorial system that reflected the studio’s point of view while fitting cohesively within the broader Common Arts brand architecture.
Qualifications Package
RFP Package
Stationary
Social Templates
Challenge
The existing identity lacked structure and consistency, which showed up in proposals, social, and recruitment materials. The website was difficult to maintain and did not support the growing portfolio. The team needed building blocks that allowed them to publish consistently without needing custom design for every new project or announcement.
Solution
Designed a refined identity and built a flexible, editorial website supported by templates and guidelines that made consistency easier. Key work included:
• Updated typography and color system with a more editorial and contemporary voice
• Proposal and marketing templates built for clarity and repeatable structure
• Website redesign focused on project storytelling and improved content hierarchy
• Self-serve content tools enabling internal updates without custom design work
• Brand guidelines supporting long-term consistency and multi-channel growth
Result
The studio gained a clearer public presence and a system they could maintain internally. Marketing output became faster and more consistent across channels. The new website improved storytelling and helped present the work with more clarity, supporting visibility and credibility as the studio continued to grow.
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