About

PROFILE

I’m a Senior Brand Designer with 10+ years of experience building brand systems, websites, motion, and digital experiences across architecture and tech. I’ve worked with global brands and early-stage startups, always focused on clarity, usability, and visual storytelling.

I was recently named an Associate at my firm in recognition of the impact of my design work. I enjoy digging into the details, working through messy problems, and designing things that are both useful and well made. Alongside my full-time work, I’ve collaborated with startup founders through the UCLA Anderson accelerator program, built consumer apps that are live in the App Store, and created internal platforms and tools used by real teams.

Outside of work, I’m usually woodworking, 3D printing, playing tennis, or flying cinema drones.

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SKILL STACK

How I Work

Creative Focus

I was promoted to Associate for the impact I’ve had across brand, web, and marketing, through both hands-on design and strategic thinking. As the only brand designer at the company to earn that title, I’ve had the opportunity to shape direction while staying closely involved in the work. I’m comfortable contributing at either level, drawing on strategy when it’s needed or focusing on execution that supports the larger business goals.

Creative Focus

I was promoted to Associate for the impact I’ve had across brand, web, and marketing, through both hands-on design and strategic thinking. As the only brand designer at the company to earn that title, I’ve had the opportunity to shape direction while staying closely involved in the work. I’m comfortable contributing at either level, drawing on strategy when it’s needed or focusing on execution that supports the larger business goals.

Brand Design

I create flexible, scalable brand systems that work across digital, print, and motion. My focus is on clarity, consistency, and building visual languages that can grow with a company and translate naturally into web and interactive environments. I’ve applied this approach to everything from full rebrands to rapid startup launches, always with an eye on usability and long-term growth.

Brand Design

I create flexible, scalable brand systems that work across digital, print, and motion. My focus is on clarity, consistency, and building visual languages that can grow with a company and translate naturally into web and interactive environments. I’ve applied this approach to everything from full rebrands to rapid startup launches, always with an eye on usability and long-term growth.

Web Design

I design responsive, content-driven websites that balance visual storytelling with usability and performance. I’ve worked on marketing sites, microsites, and product-focused experiences, often using no-code tools to move quickly and stay close to the final output. Framer is where I do most of my work, but I’m comfortable working in whatever platform fits the project.

Web Design

I design responsive, content-driven websites that balance visual storytelling with usability and performance. I’ve worked on marketing sites, microsites, and product-focused experiences, often using no-code tools to move quickly and stay close to the final output. Framer is where I do most of my work, but I’m comfortable working in whatever platform fits the project.

Motion Design

I use motion to bring clarity and energy to digital experiences. From subtle UI interactions to full-length videos, I create movement that supports the story and strengthens the design, without adding noise. I often use motion to guide attention, reinforce structure, and make experiences feel more polished and intentional across web and product.

Motion Design

I use motion to bring clarity and energy to digital experiences. From subtle UI interactions to full-length videos, I create movement that supports the story and strengthens the design, without adding noise. I often use motion to guide attention, reinforce structure, and make experiences feel more polished and intentional across web and product.

AI Tools

I use AI to speed up concepting, reduce repetitive work, improve efficiency, and stay focused on creative problem solving. I use ChatGPT to draft briefs, refine messaging, and write content like alt text, UI copy, and meta descriptions that support clarity and search. For market and competitor research, I use Perplexity to pull real-time insights on brand positioning, messaging, and product strategy. In my current role, I use Power Automate to build workflows that gather, clean, and organize project data, then push it into our internal database, websites, and marketing assets.

AI Tools

I use AI to speed up concepting, reduce repetitive work, improve efficiency, and stay focused on creative problem solving. I use ChatGPT to draft briefs, refine messaging, and write content like alt text, UI copy, and meta descriptions that support clarity and search. For market and competitor research, I use Perplexity to pull real-time insights on brand positioning, messaging, and product strategy. In my current role, I use Power Automate to build workflows that gather, clean, and organize project data, then push it into our internal database, websites, and marketing assets.