Spring Labs
Web Design, Brand Design
Project Overview
Spring Labs is a fintech company developing privacy-first identity solutions using blockchain. Their original brand and website were highly technical and difficult to navigate, especially for external audiences. The goal was to simplify the experience without losing the technical credibility. The new design language helped bridge that gap by making the content more digestible while supporting both product and marketing needs.
Website
Website Animation
Marketing One Pager
Challenge
Spring Labs builds tools developed by cryptography experts, including founders with dozens of patents and deep technical credentials. The original content and visuals were dense, jargon-heavy, and inaccessible for non-technical partners. At the same time, the marketing team needed a site they could manage without engineering help.
Solution
Redesigned the site architecture and rewrote key messaging to create a clearer narrative. Introduced a flexible design system with interactive modules and motion graphics that helped explain core concepts like tokenization and identity verification. Worked closely with both marketing and product to align the visual system across teams.
Result
User engagement and comprehension improved across the board. Time on site increased, bounce rates dropped, and the internal team had a more efficient way to maintain and scale the brand online.
