RDC
Brand Design, Web Design
Project Overview
RDC is a national architecture firm specializing in retail, hospitality, and mixed-use projects across the U.S. With over four decades of history, the brand needed a refresh that honored its legacy while positioning it for continued growth. The rebrand included a refined identity, an updated design system, and a redesigned website built to scale across studios, project types, and marketing channels. The new visuals brought greater clarity and cohesion, helping the firm compete more effectively for top-tier clients.
Qualifications Package
RFP Package
Website
Brand Guidelines
Challenge
RDC’s identity had been pieced together over time and no longer reflected the scale or quality of the firm’s work. It lacked visual consistency, felt dated in key moments, and made it hard to compete for marquee clients or maintain internal standards. Marketing and proposal teams were also spending time reinventing assets for each project.
Solution
Developed a refreshed brand system rooted in clarity and adaptability. This included refining the logo, introducing new type and color systems, and building scalable design templates for all touchpoints—presentations, social, motion, and signage. The website was rebuilt with a modular structure and subtle motion to reflect the firm’s design sensibility and communicate value with more precision.
Result
The new identity drove a 35 percent increase in signed contracts and helped the firm win work with brands like Nike, Gucci, Rivian, and Erewhon. The redesigned website became a major driver of new business, ranking on the first page of search results for over 200 relevant keywords. Internal teams adopted the system quickly and saw a noticeable drop in design inconsistencies across proposals and marketing collateral.
