Marketing Data
Project Overview
The day-to-day reality was simple: information existed, but it was scattered. Project details were in one database, photos were in different libraries, resumes lived on the server, and marketing requests were tracked inconsistently. This platform was built to bring everything into one place and make the “state of the data” visible at a glance, so teams could fix gaps before they became fire drills.
Marketing Database Home
Project Database with Data Health Score
Awards Database Auto Linked to Staff Resumes
Select Projects → Export → Auto Populates Marketing Assets
Challenge
Proposal work slowed down because teams had to hunt for information. Records were often incomplete, but there was no easy way to know what was missing until the last minute. Marketing also needed a clearer queue for requests, updates, and deadlines, with accountability and visibility across studios.
Solution
Built a unified system centered on clean data, visible completeness, and workflows that nudge teams toward maintaining quality over time. Key features include:
• Visual completeness indicators showing exactly what data is missing and where
• Automated reminders and workflows nudging teams to close data gaps
• AI-assisted description and summary generation based on structured project inputs
• Marketing request tracking with statuses, owners, and structured review flow
• Resume system tied directly to project data with export-ready formatting
Result
Teams reduced time spent searching and reformatting information, and proposal prep became faster and more reliable. The completeness dashboard changed behavior by making gaps visible and easy to fix. Marketing gained better visibility into workload and approvals, and the organization now runs on cleaner, more usable project information.
PORTFOLIO
Check Out Some Other Work
Common Arts
Common Arts
Common Arts
Developed the foundational brand presence for Common Arts, clarifying company structure and unifying multiple studios under one evolving identity.
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